Color Temperature or White Balance, is the process of removing unrealistic color casts, so that objects which appear white in person are actually white on your photo.
Measured in Kelvin and ranging from warm to cool, a proper reading of color temperature is essential for creative freedom in post-production, or giving a space its proper ambience and mood. It's an essential tool for any photographer, filmmaker, designer or architect.
While Auto White Balance settings on your camera sometimes hit the mark, a quick measurement with Lumu will always give you the most accurate result possible. Check the video below and learn how to use its full potential: